Republican Party—to coordinate lobbying and media campaigns against TikTok and portray it as “a danger to American children and society”. Many platforms and services, including YouTube Shorts, began to imitate TikTok’s format and recommendation page. Competition from TikTok prompted Instagram, which is owned by Facebook, to spend $120 million as of 2022 to entice more content creators to its Reels service, although engagement level remained low. Although the size of its user base falls short of that of Facebook, Instagram, or YouTube, TikTok reached 1 billion active monthly users faster than any of them. In 2019, media outlets cited TikTok as the 7th-most-downloaded mobile app of the decade, from 2010 to 2019.
Restrictions and bans
The popularity of pro-Palestine content has also been explained by the app’s younger user base, which has shifted its sympathy away from Israel towards the Palestinians. According to The Times of Israel, antisemitism at the company was “rampant” after the October 7 attacks, allowing anti-Jewish and anti-Israel content to increase on the platform. With reports that Palestinians resorted to TikTok for promoting their cause after platforms like Facebook and Twitter blocked their content, Israeli analyst Yoni Ben-Menachem called the app a “tool of dangerous influence” inciting violence against Israelis. In December 2022, with the United States experiencing a shortage as well, it was reported that the huge increase in demand for the medicine was caused by a weight loss trend on TikTok, where videos about the drug exceeded 360 million views. Civil society groups warn that these apps push users down “rabbit holes” and then surround them in an “information cocoon.”
Offline Music Player & Video
U.S. lawmakers wanting to ban TikTok accused the platform of pushing pro-Hamas and pro-Palestine content. Several former employees of the company have claimed of poor workplace conditions, including the start of the workweek on Sunday to cooperate with Chinese timezones and excessive workload. Wegovy, a drug that has been specifically approved for treating obesity, also became popular on the platform after Elon Musk credited it for helping him lose weight. A 2025 meta-analysis found that use of TikTok was correlated with symptoms of anxiety and depression, with stronger links in females and users under 24 years old. Some users were able to circumvent TikTok filters by writing in code or using unconventional spelling.
After merging with musical.ly in August, downloads increased and TikTok became the most downloaded app in the U.S. in October 2018, which musical.ly had done once before. On September 14, 2025, the Wall Street Journal reported the US and China have reached the “framework of a deal” for the US operations of TikTok to be sold to a consortium of investors in the US including Larry Ellison of Oracle. While Beijing preferred TikTok remain under ByteDance’s control, the sale could happen through a competitive process or with U.S. government involvement. The company posted job listings for staff for a series of order fulfillment centers in the U.S. and is reportedly planning to start the new live shopping business before the end of the year. The partnership entails the launch of an official NFL TikTok account, which is https://pinup-download.com.in/ to bring about new marketing opportunities such as sponsored videos and hashtag challenges. The founder of ByteDance, Zhang Yiming, stated that “China is home to only one-fifth of Internet users globally. If we don’t expand on a global scale, we are bound to lose to peers eyeing the four-fifths. So, going global is a must.”
The company will no longer send push notifications after 9 pm to users aged between 13 and 15. TikTok has also received criticism for enabling children to purchase coins which they can send to other users. TikTok executives and representatives have noted and made aware to advertisers on the platform that users have poor attention spans. Nonetheless, several users have reported cyberbullying via features such as Duet or React, which is used to interact with followers. In August 2022, software engineer and security researcher Felix Krause found that in-app browsers from TikTok and other platforms contained codes for keylogger functionality but did not have the means to further investigate whether any data was tracked or recorded. The data included IP addresses, which can be used to approximate a user’s location.
تيك توك – TikTok
A viral TikTok trend known as “devious licks” involves students vandalizing or stealing school property and posting videos of the action on the platform. “Any Song” by R&B and rap artist Zico became number one on the Korean music charts due to the popularity of the #anysongchallenge, where users dance to the choreography of the song. Other creators rose to fame after the platform merged with musical.ly on 2 August 2018. This marked the company’s first instance of withdrawing its music from a major platform, in contrast to Warner Music, which had recently renewed its own licensing deal with TikTok. It covers the “top 4% of all videos on TikTok” and is only available to creators with more than 100,000 followers. In October 2021, TikTok launched a test feature that allows users to directly tip certain creators.
To combat misinformation in the 2022 midterm election in the US, TikTok announced a midterms Elections Center available in-app to users in 40 different languages. It reported that in the second half of 2020, over 340,000 videos in the U.S. about election misinformation and 50,000 videos of COVID-19 misinformation were removed. In April 2020, the government of India asked TikTok to remove users posting misinformation related to the COVID-19 pandemic.
Doctors suggested that the cause may be a social one as users who consumed content showcasing various tics would sometimes develop tics of their own, akin to mass psychogenic illness. Many were also concerned with the app affecting users’ attention spans due to the short-form nature of the content. ByteDance responded by adding a kids-only mode to TikTok which blocks the upload of videos, the building of user profiles, direct messaging, and commenting on others’ videos, while still allowing the viewing and recording of content.
- She noted that the company was potentially violating the GDPR which requires the company to provide different services and different protections for children.
- “Midsize” fashion gained greater exposure on TikTok after many creators opened up about not able to find clothing sizes that fit them well.
- Insomnia is considered a strong mediator between screen media time and mental health symptoms which implies that engaging in screen time pushes out adequate sleep and leads to decreased mental health.
- Women in Kenya reported earning money through TikTok Lives, where coded sexual slang and emoji gifts facilitated transactions, with explicit content often delivered via other platforms.
Similar apps
TikTok said that a significant proportion of its userbase comes from non-US regions such as the Middle East and Southeast Asia and that hashtags should not be cherry-picked due to differences in the number of views per post and the age of a post or tag. Prominent Jewish individuals such as Sacha Baron Cohen, Debra Messing, Amy Schumer, and TikTok creator Miriam Ezagui raised the issue with Adam Presser, TikTok’s head of operations, and Seth Melnick, its global head of user operations, both also Jewish. In response to the allegations, the company noted that they were committed to allowing employees “support and flexibility”. Another employee noted that working at the company caused her to seek marriage therapy and lose an unhealthy amount of weight.
By January 2021, the hashtag #nosejob had accumulated 1.6 billion views, #nosejobcheck had accumulated 1 billion views, and the audio used in the #NoseJobCheck trend had been used in 120,000 videos. Realistic videos about how differently pieces of garment fit on a model compared to how they fit on a typical consumer resonated with many who had believed that they were alone in their struggle. Another TikTok trend known as the Kia Challenge involves users stealing certain models of Kia and Hyundai cars manufactured without immobilizers, which was a standard feature at the time, between 2010 and 2021. Since Mertzlufft’s video, many new elements including costume design, additional songs, and a playbill have been created.
On 6 November 2024, Canada ordered TikTok to shut down its offices and subsidiary company (TikTok Technology Canada, Inc.) in the country due to national security concerns, but access to the app was not banned. On 7 March 2025, the shutdown was officially enacted after the Albanian Cabinet cited concerns over the app’s role in promoting violence and bullying among children. A Meta spokesperson defended the effort, saying that all platforms, including TikTok, should face equal scrutiny. An investigation in 2025 found that TikTok was profiting from sexual livestreams in Kenya involving minors, with teenagers as young as 15 using the platform to solicit explicit content. The Guardian website removed the letter after displaying it for more than 20 years, and TikTok began issuing takedowns of videos featuring the letter.
Russian invasion of Ukraine
- Some of the recordings were made during consultations with Booz Allen Hamilton, a U.S. government contractor.
- “Any Song” by R&B and rap artist Zico became number one on the Korean music charts due to the popularity of the #anysongchallenge, where users dance to the choreography of the song.
- After a new set of Russian war censorship laws was installed in March 2022, the company announced a series of restrictions on Russian and non-Russian posts and livestreams.
- TikTok’s unique platform organization, of spontaneous peer-peer information sharing, has enabled its utilization for community-engaged, digital knowledge mobilization and exchange between social justice communities.
- A more specific list banned criticisms against world leaders, including past and present ones from Russia, the United States, Japan, North and South Korea, India, Indonesia, and Turkey.
- Since 2021, TikTok has created “election centres” on its platform leading up to European Parliament elections.
TikTok has previously worked to remove graphic content from its platform, including a suicide video that circulated in September 2020, which had appeared among the recommended clips of TikTok’s For You section. This helps users find new content and creators reach new audiences, in contrast to other social networks that base recommendations on the interactions and relationships between users. The “For You” page on TikTok is a feed of videos that are recommended to users based on their activity on the app. There is insufficient public evidence to show that American user data has been accessed by or shared with the PRC government, with some claims reportedly exaggerated. Many moderators say the company’s content policies are ineffective, and digital pimps exploit underage users on the large.
In October 2022, TikTok was reported to be planning an expansion into the e-commerce market in the US, following the launch of TikTok Shop in the United Kingdom. In May 2021, TikTok appointed Shou Zi Chew as their new CEO who assumed the position from interim CEO Vanessa Pappas, following the resignation of Kevin A. Mayer on 27 August 2020. In the United States, Jimmy Fallon, Tony Hawk, and other celebrities began using the app in 2018. On 23 January 2018, the TikTok app ranked first among free application downloads on app stores in Thailand and other countries. Employees have reported that multiple overlaps exist between TikTok and ByteDance in terms of personnel management and product development.
President Joe Biden signed an executive order revoking the Trump administration ban on TikTok, and instead ordered the Secretary of Commerce to investigate the app to determine if it poses a threat to U.S. national security. In January 2020, the United States Army and Navy banned TikTok on government devices after the Defense Department labeled it a security risk. An analysis estimated that Meta, the parent company of Facebook and Instagram, could gain between $2.46 billion and $3.38 billion in advertising revenue if TikTok were banned.
Physical locations would be established so that Oracle and the U.S. government could conduct their own reviews. This applies to those signing contracts with and receiving payment transactions from ByteDance. The whistleblower claimed in a sworn court statement that his father in mainland China had been detained by the authorities in retaliation for his speaking to the media about alleged censorship by TikTok.
Users can choose whether any other user, or only their “friends”, may interact with them through the app via comments, messages, or “react” or “duet” videos. The app’s “react” feature allows users to film their reaction to a specific video, over which it is placed in a small window that is movable around the screen. TikTok’s algorithm, recognized by The New York Times in 2020 as one of the most advanced for shaping user experiences and social interactions, stands out from traditional social media. Jasmine Enberg, a principal social media analyst at eMarketer, observes that launching Notes as a separate app, instead of as a new feature in TikTok, may be done in response to regulatory and consumer scrutiny.
App support
New Zealand Police Commissioner Andrew Coster praised the platform for taking a “socially-responsible stance” against gangs. A TikTok spokesperson reiterated the platform’s efforts to countering “violent” and “hateful” organizations’ content and cooperating with police. They have also labeled a potential ban on the app an assault on freedom of speech, including Republican congressmen Rand Paul and Thomas Massie.
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